How META template approval works
Every WhatsApp template you create in Recruitera must be reviewed and approved by META before it can be used. This is a META requirement that applies to all businesses using the WhatsApp Business API — it is not something Recruitera controls.
Once you submit a template, its status will show as Pending in your Recruitera account until META completes their review.
How long does approval take?
There is no fixed timeline. META reviews templates based on their own criteria and workload. In practice, most templates are reviewed within a few minutes to a few hours. Some may take longer.
Recruitera has no visibility into META's review queue and cannot expedite the process. If your template has been pending for more than 24 hours, it may have been flagged for additional review.
What META checks
META reviews templates to ensure they comply with their Business Messaging Policy. Common reasons for rejection include:
Promotional or sales language in a Utility template — keep Utility templates strictly transactional
Unclear or ambiguous message content
Missing or broken variable placeholders
Variables at the very beginning or end of the message body
Content that violates META's policies (spam, misleading content, prohibited industries)
What to do if your template is rejected
Go to Settings → Templates → WhatsApp Templates
Find the rejected template — it will show a Rejected status
Review the rejection reason if provided by META
Edit your template to address the issue
Resubmit for review
If the rejection reason is unclear, try simplifying the message body, removing any promotional language, and ensuring variables are placed in the middle of the text — not at the start or end.
Best practices for faster approval
Use clear, professional language that directly relates to the hiring process
Match the template content to its category — transactional content in Utility, outreach content in Marketing
Keep the message concise and specific
Test your variable placeholders before submitting
Avoid using all-caps, excessive punctuation, or anything that reads like spam
Checking template status
You can check the status of all your templates at any time by going to Settings → Templates → WhatsApp Templates. Each template shows its current status: Pending, Approved, or Rejected.