WhatsApp Hiring uses META's Business API. This means message costs are charged directly by META to your META Business account — they are separate from your Recruitera subscription fee.

Recruitera does not mark up, resell, or invoice for META message costs. You pay META directly.

META charges based on conversation type, not individual messages.

When a candidate messages your company's WhatsApp number first, a 24-hour service window opens. All messages sent and received within this window — including bot replies, recruiter messages, and template messages — are completely free.

This means the majority of your candidate interactions will cost nothing, as long as you respond within 24 hours of the candidate's first message.

When you send a message to a candidate outside the 24-hour window — or when you initiate contact first — you must use an approved template. These are charged per message based on the template category.

Rates are META wholesale rates for Egypt as of January 2026. Rates may change quarterly. Verify current rates at

business.whatsapp.com/products/platform-pricing.

For most companies, WhatsApp Hiring costs are very low. A company receiving 1,000 applications per month via WhatsApp — where candidates message first — will pay close to zero in message costs for the intake and screening flow.

Costs increase if you run outbound marketing campaigns (job alerts, re-engagement) using Marketing templates. Plan your template categories accordingly.

META accepts major credit cards and bills in the currency of your META Business account — either EGP or USD depending on how your account was set up.