What is WhatsApp Hiring?
WhatsApp Hiring is a sourcing and communication channel built directly into Recruitera. It lets your company manage candidate conversations on WhatsApp — the channel your candidates actually use — without leaving your ATS.
Instead of recruiters using personal phones, your company gets its own dedicated WhatsApp Business number, connected to your Meta Business account and integrated into Recruitera. Setup is handled together with your Recruitera account manager — the guides in this collection walk through each part.
What you can do with WhatsApp Hiring
Receive job applications directly via WhatsApp
Automatically handle candidate flow — screening questions, confirmations, status updates — using an automated bot
Send approved message templates for interview invites, offers, and rejections
Message individual candidates from their profile inside the 24-hour window
Keep a full conversation history logged against every candidate record in Recruitera
Who is it for?
WhatsApp Hiring is designed for two main hiring scenarios:
Blue collar hiring — factory, construction, logistics, F&B, retail roles where candidates don't use email or job boards. WhatsApp is their primary — often only — digital channel.
High-turnover white collar roles — sales, customer service, teller, and branch roles where speed matters and candidates respond faster on WhatsApp than email.
Which jobs appear on WhatsApp?
WhatsApp Hiring does not automatically apply to all your jobs. You control which roles candidates can apply to via WhatsApp on a per-job basis.
To enable WhatsApp applications for a specific job:
Open the job — either when creating a new one or editing an existing one
Go to the Application step
In the Application preferences section, turn on Apply with WhatsApp
If your workspace isn't connected to WhatsApp yet, you'll see an Add integration button in place of the switch — it links to Settings → Company → Integrations, where you can check your connection status.
Once enabled, that job is accessible to candidates through your company's WhatsApp channel. Jobs with the switch turned off will not appear in the WhatsApp hiring flow — candidates who message in are not routed to those roles.
Tip: This gives you full flexibility to use WhatsApp for high-volume or blue collar roles while keeping other roles on traditional application channels.
What you need to get started
To use WhatsApp Hiring, you will need:
A Meta Business Portfolio — if you don't have one, you'll create it at business.facebook.com
A brand new phone number to register as your WhatsApp Business number — this number must have no prior WhatsApp account on it, personal or business
Admin access to your Recruitera account
Your Recruitera account manager sets up your number and bot and confirms the connection for you. You can check the status any time under Settings → Company → Integrations, where the WhatsApp Integration card shows your current connection state.