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One Number or Two? — Blue Collar vs White Collar Setup Guide

How to decide whether your company needs one or two WhatsApp numbers for hiring — and how to set up each scenario.

Do I need one number or two?

It depends on who you're hiring. Here's how to decide.

One number is fine if

  • You hire for one type of role only — either blue collar or white collar, not both

  • All your hiring communications are in the same language

  • Your hiring volume is manageable through a single channel

Two numbers are recommended if

  • You hire for both blue collar and white collar roles

  • Your blue collar communication needs to be in Arabic and your white collar in English — each number has its own language setting and cannot be changed per conversation

  • You want to keep the two candidate audiences completely separate for reporting and pipeline clarity

What about your existing marketing WhatsApp number?

If your company already uses a WhatsApp number for marketing, customer service, or any other purpose — do not use that number for WhatsApp Hiring. Keep them separate.

Mixing hiring and marketing on one number creates friction: candidates may receive unrelated messages, and your marketing team may accidentally reach job applicants. A dedicated hiring number keeps the experience clean for candidates and easier to manage internally.

Practical setup recommendations

Scenario

Recommended setup

Blue collar hiring only

1 number — Arabic bot

White collar hiring only

1 number — English bot

Both blue and white collar

2 numbers — Arabic bot + English bot

Already have a marketing WhatsApp

New separate number for hiring

How to add a second number

Each number is registered as a separate WhatsApp Business number under your Meta Business Portfolio. Your Recruitera account manager registers the additional number and connects it to your workspace, the same way your first number was set up — see Connecting WhatsApp to Recruitera.

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