Why you need a META Business Portfolio
WhatsApp Hiring connects directly to META's Business API. This means your company's WhatsApp number is registered and managed through META — giving you an official, company-branded channel instead of a personal phone.
Before your WhatsApp Hiring number can be connected in Recruitera, you need a META Business Portfolio set up and verified.
What you'll need
A Facebook account (personal account is fine — it's used for admin access only)
Your company's legal business name
A business email address
A brand new phone number that has never been registered on WhatsApp — personal or business. This will become your company's dedicated WhatsApp Hiring number.
Important: Do not use a number that already has a WhatsApp account on it. It must be completely new to WhatsApp. If your company already uses a WhatsApp number for marketing, get a separate number for hiring.
Step 1 — Create your META Business Portfolio
Go to business.facebook.com
Click Create account
Enter your business name, your name, and your business email address
Follow the prompts to verify your email
Your META Business Portfolio is now created
Step 2 — Add your WhatsApp Business number
Inside your META Business Portfolio, go to Business Settings
Click WhatsApp Accounts in the left sidebar
Click Add and follow the steps to add your new phone number
You'll receive a verification code via SMS or phone call to confirm the number
Complete the verification
Step 3 — Set up your WhatsApp Business profile
Add your company name as it should appear to candidates
Upload your company logo as the profile photo
Add a business description so candidates know who they're talking to
Once your META setup is complete
Let your Recruitera account manager know your META Business Portfolio and number are ready. They'll complete the connection to your Recruitera workspace with you — see Connecting WhatsApp to Recruitera for what to expect.